Imaginary Reality: Social Networks and Us

Category: Blog
Organizations: Linking Through Lenses , New Social Initiative

Forty-two percent of the world's population, or 3.2 billion people, use social networks, according to the latest data for 2021, available on the Internet. At the top of the list of the most popular are Facebook, Instagram, and Twitter. In recent years, TikTok has joined the „sovereign trio“. Pinterest, Snapchat, Youtube, as well as correspondence applications such as WhatsApp and Viber are not lagging behind. Can we, today, imagine life without social networks and the Internet? Are we overdoing it? What do experts say? How do social networks affect our personality? What do influencers say?

The role of social networks

We talked about these several topics with influencers - Marija Orović, Granit Temaj, Erna Salihu, and Ivana Pavlović.

Social networks are an important part of our lives and should not be underestimated, Marija Orović believes:

"They have greatly facilitated communication, but also set new rules in marketing and business”.

"Access to social networks that are unlimited and comprehensive provides opportunities for people who have common interests to find each other, whether in business or social relations. Therefore, social networks have deeply rooted the human need to belong," Erna Salihu believes.

"If you're not on social media, you don't exist," Granit Temaj said.

"Effective tool of nowadays", that’s how Ivana Pavlović sees social networks:

"Just as it used to be print or digital media such as radio and television. Everyone greeted them with fear, every of them brought some change and everyone finally understood them as an inevitability in the overall development of society. "

Our interlocutors use social networks for identical purposes. Promotion of what they do, their hobbies,interests..


Ivana Pavlović (@ratomirovna) is most active on Instagram.

"I created a profile because I wanted to share the photos I took traveling. I imagined it as a little travel diary. As all the networks developed, I began to realize that the point was no longer just in sharing, but in some kind of sales - talent, products, stories, and even ‘fog’. At the moment, I use my social profiles as a kind of blog about traveling or living in different places,” she explains.