Urra

Utalaya Foundation implemented a project together with Unicef for Early Childhood Development Programme, where 5000 kits with didactic material for children aged 0-6 and Uta and the Mountains books were donated on September 1. Uta and the Mountains Book was adapted from Albanian to Serbian and Roma, Ashkali, Egyptian language, so that her story reaches children from marginalized groups and minority communities in Kosovo. Alongside with the book, Uta and the Mountains Coloring Book complemented the package. While donating the books Uta read and colored books with children, presented the materials and encouraged children to stay ‘physically active during the pandemic.

Utalaya Foundation has successfully led a marketing campaign creating a brand identity, PR, and social media campaigns where children, parents, teachers and care-takers were engaged creatively.

Besides this, we have done more than 50 visits in different institutions, schools, organisations and more, where we distributed the kit and also Uta Ibrahimi had speeches.